Millions of users have enjoyed the services livejournal has provided for over 8 years. Livejournal, to many, kick started the blogging revolution allowing users to publish entries easily, while providing a custom look and a network of friends. It didn’t just kick start blogging, Livejournal defined social networking, and wants to be a major competitor again. According to their website, LiveJournal will be adding features of which made many of the social networks popular.
LiveJournal issued this release on the site: Full release here
We work tirelessly to preserve that atmosphere here on LiveJournal, but we also recognize that we need to remain competitive in an ever-changing market. Today we’re pleased to announce that LiveJournal will be following in the footsteps of other popular websites — many of which you frequent regularly! In fact, we’re so excited that our design and engineering teams have been hard at work to make the changes that you’ve been wanting. We’re starting with the home page, bringing a greater emphasis to both our featured content and our beloved advertisers.
Should myspace, facebook, et al. be worried with this shift in marketing by LiveJournal? Hardly. Im not saying LiveJournal doesn’t command a large market as it is. It has a ton of old school members that are still there everyday, and still post everyday. I am one of those members that has been a part of LiveJournal since 2001. In that time, I have accumulated hundreds of posts, thousands of comments, and dozens of friends in an interconnected social network. With all of that in mind, I don’t think they can compete with the new kids.
In a way, I don’t want them to compete entirely. I have a myspace account, a facebook account, even an old friendster account. I have publicly poo-pooed the community that surrounds these, which justifies my move to Virb. Livejournal still has most of my friends on there, it has a ton of my content, and feels nice and warm. I don’t want the kiddies in the pool during adult swim.
If LiveJournal wants to do this correctly, they will want to have subtle undertones in their social networking ability. Don’t place ads everywhere, make things easy, and they need to continue to support the open source environment Brad Fitzpatrick started when he created LiveJournal. The real key, don’t alienate the current user group.